May 24, 2022
Love Island's eBay styling could change second hand buying habits
Love Island's decision to dress contestants in second hand clothes from eBay could spark a change in viewers' shopping habits, fashion experts say. The show had attracted criticism from sustainability advocates for promoting fast fashion with previous sponsors like Missguided and I Saw It First. Ms Binns, a fashion buying and sustainability consultant, said promoting second hand clothing on the popular TV show would make viewers think and shop differently. Famous for the many outfit changes that the contestants undergo each day, Justine Porterie, global head of sustainability at Depop, previously labelled the show "Fast fashion's biggest advocate." Many former contestants of the show have also gone on to high profile partnerships with fast fashion brands.
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