Nov 2, 2022

Tinder: More people pay for dating app despite cost of living crisis

Consumers are spending less on everything from video streaming to food shopping as the cost of living rises, but it appears many are not ready to cut back on dating just yet. The owner of Tinder says the number of paid subscriptions to the popular dating app rose 7% in July-September. Tinder, which is one of the world's most popular dating apps with more than 75 million users, saw its sales and user numbers grow in the three months to September. Although subscriptions for the dating app were up, it said Tinder users were spending less on one-off features such as "Super Likes" and "Boosts" that make your profile more visible. This is after the app faced scrutiny over abusive interactions on the service, amid concerns dating apps were being exploited by sexual predators.

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