X Factor final boosts Domino's pizza sales

Pizza delivery chain Domino's has credited the X Factor finals with helping it to achieve strong sales over the Christmas trading period. Domino's said it saw a 25% surge in sales on Saturday 2 December when the X Factor final was broadcast. The pizza delivery chain said the X Factor sales boost demonstrated "The growing trend for combining ordering in with family entertainment". Takeaway app Just Eat is one of the sponsors of the X Factor. Only 4.4 million viewers tuned into the X Factor final, a far cry from the 19.4 million that tuned in at the peak of the show's success in 2010.

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