Feb 1, 2018
Birds Eye fish finger ad withdrawn over water safety fears
Frozen food giant Birds Eye has pulled a fish finger advert over concerns raised by County Durham safety campaigners. The TV advert featured a man and boy jumping into the sea with a voiceover declaring: "Captain Birds Eye loves the simple things, like jumping into cold water on a hot day with his grandson." A campaign group set up after the death of a 14-year-old boy from cold water shock called the advert inappropriate. She added: "There are so many families and organisations that work so hard on water safety education. It seemed as though Birds Eye hadn't done its research before making it." The council wrote to Birds Eye expressing concern that the advert suggested jumping into cold water on a hot day was safe.
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