Birds Eye owner buys Aunt Bessie's

Frozen food brand Aunt Bessie's will be sold to Birds Eye owner Nomad Foods in a deal worth £210m. Nomad Foods, which also owns Findus and Goodfella's, has agreed to buy the company from Yorkshire-based group William Jackson. Nomad Foods said that the deal would help it get a foothold in the roast dinner market. The factory, on Freightliner Road, produces 500 million frozen Yorkshire puddings a year and employs about 350 people. All staff are expected to join the company through the acquisition. Noam Gottesman, Nomad Foods' co-chairman, said: "We look forward to welcoming the Aunt Bessie's team to our organisation and working together to build on their success."

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