PepsiCo launches bid for Pipers Crisps

PepsiCo is taking another step into the UK snack market by launching a bid to acquire Lincolnshire crisp company Pipers Crisps. PepsiCo already owns Leicester-based Walkers Crisps and American firm Doritos and wants to grow Pipers in the UK and develop its exports. "Pipers' managing director, James McKinney, said:"We've developed innovative products to suit evolving tastes while establishing a strong foothold in the market. "PepsiCo's commitment to accelerating the growth of the Pipers brand means more people will be able to enjoy the unique, award-winning flavour of Pipers Crisps." Pipers delivers directly from a number of its own regional hubs across the UK using its own vans, as well as supplying customers through selected distribution partners.

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