Oct 29, 2019
A sweet idea that created a $40m business
This week we speak to Tara Bosch, the founder and chief executive of low-sugar sweets business Smart Sweets. If you're looking to cut down on your sugar intake but have a sweet tooth, then sugar-free sweets can be better than the regular sweets, say dieticians. Tara settled on using plant-based fibres, and the natural sweetener stevia, to mimic the taste and texture of traditional sugared sweets. Tara secured her first American customers in 2018, and the US now accounts for 80% of Smart Sweets' sales. Now with 47 employees, Tara plans to start exporting Smart Sweets outside of North America.
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