Can the world's largest HMV store work in a digital age?

HMV The world's largest HMV store is opening its doors to shoppers just months after the chain announced dozens of branch closures. HMV said the new branch, opening in Dale End in the city centre and which it claimed would be Europe's biggest entertainment store, "Reflects the resurgence of the HMV brand". Despite its problems, HMV still brands itself as the UK's largest entertainment retailer with 114 stores and its current store in Birmingham's Bullring is planned to remain open after the Vault's launch. HMV. HMV insisted the new shop would give music fans what they want. Lee Dearne, the owner of one of Birmingham's remaining independent record stores the Diskery, said while he did not mind competition, the opening of the new HMV was a "Concern".

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