Boohoo buys Dorothy Perkins, Wallis and Burton brands

Online fashion retailer Boohoo has bought the Dorothy Perkins, Wallis and Burton brands from failed retail group Arcadia for £25.2m. Boohoo's deal is for the brands and online businesses, but not the shops. Last week, rival Asos bought Arcadia's other leading brands, Topshop, Topman, Miss Selfridge and HIIT. Sir Philip Green's Arcadia group fell into administration in November last year casting doubt over the future of its brands and 13,000 jobs. Boohoo said the brands it had bought from Arcadia had two million active customers last year, and added that the deal would give it a significant opportunity to boost its share of the market across a broader group of customers. "Acquiring these well-known brands in British fashion out of administration ensures their heritage is sustained, while our investment aims to transform them into brands that are fit for the current market environment," said chief executive John Lyttle. "We have a successful track record of integrating British heritage fashion brands onto our proven multi-brand platform, and we are looking forward to bringing these brands on board."

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