Mar 30, 2021
Easter egg sales 'soar by almost 50%'
Easter egg sales have climbed £48m, soaring almost 50% to £153m compared with last year, according to figures from analysts Kantar. M&S said sales of its enlarged range of online Easter gifts are up 3,000%, while Easter egg sales are up 86%. "Meanwhile an Asda spokesman said:"We've seen many customers choosing to buy their Easter eggs early and buying more than they would normally - the average number of eggs bought ranging between three-five eggs per person. "As a result, we're predicting sales of over 19 million Easter eggs together with 33 million individual hot cross buns as Brits prepare for what looks to be their biggest Easter yet." Beyond the Easter boost, grocery sales rose 7.4% in the 12 weeks to 21 March compared with a year earlier, although that was a marked slowdown compared with previous months. Asda inched up its market share from 15.0% to 15.1%. Ocado's sales surge saw its growth climb 33.9%, but online grocery sales slowed in the past four weeks, with signs that shoppers are returning to physical stores.
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