Apr 2, 2021
Boohoo to probe price differences for same clothing
The BBC discovered that Dorothy Perkins and Coast, which are both owned by Boohoo, sold exactly the same coat but it cost £34 more at Coast. "All Boohoo group brands work independently, and so this miscommunication was not intentional as teams are not privy to what's being bought and sold across the other group brands," said a spokeswoman for Boohoo. Boohoo said the coat was first sold by Coast and has now been re-priced at £17 on both brands' websites. Boohoo bought Coast's online business in 2019 along with sister brand Karen Millen. While in February, it acquired Dorothy Perkins, together with Wallis and Burton, from failed retail group Arcadia for £25.2m. Boohoo said: "Stock of the item in question was purchased and live on site by Coast prior to The Boohoo Group's acquisition of the Dorothy Perkins brand."
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