Sep 15, 2022
Kanye West to end partnership with retailer Gap
The rapper Kanye West is to end a once celebrated partnership with the retailer Gap, which had hoped the collaboration could breathe new life into its brand. Mr West accused the firm of failing to honour terms of the deal, including by failing to open standalone stores for his Yeezy fashion label. Mr West's lawyer, Nicholas Gravante, said Mr West had tried to work through the issues with Gap but "Gotten nowhere". Mr West, who made his name as a rapper in the 2000s before branching out into fashion, has long had high ambitions for Yeezy, which is known for its sell-out trainers, foam sliders and boxy, oversized clothes in colours like beige and black. The company, which is owned by Mr West, was valued at $2.9bn in 2020 when the 10-year deal with Gap was announced.
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