Sep 19, 2022
TalkTalk pushes UK government to promote superfast broadband
Consumers are hesitant about switching to new ultrafast fibre optic broadband because the perceived benefit is negligible, they fear it could cause them internet problems in the short term and they do not want to pay more, according to the research for UK broadband provider TalkTalk. The government has now set a target of delivering superfast fully fibre optic broadband to 99 per cent of homes by 2030 and has started providing subsidies to companies to help them connect more remote areas. Superfast broadband is available to more than 80 per cent of homes in Spain and Portugal, though over 20 per cent of those that could migrate over have not done so, according to data collected by Frontier Economics, which did the research for TalkTalk. The consultancy estimates that in the UK, although 99 per cent of premises are set to have the option of superfast broadband by 2030, only 75 per cent will migrate over. For their business model to be viable, network companies need to win around 40 per cent market share in the locations where they operate, according to industry estimates, either by selling broadband contracts to consumers directly or wholesaling to internet service providers such as Vodafone, TalkTalk and Sky.
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