Feb 14, 2023
Lilt drink brand to be scrapped and renamed Fanta
The soft drink brand Lilt - famously advertised for its "Totally tropical taste" - is being scrapped after 50 years and rebranded. One television ad in the late 1980s featured the "Lilt Man", a parody of a milkman, delivering Lilt in a "Lilt float" on a Caribbean beach. Some Lilt fans guessed something was afoot when cans were redesigned last year using the Fanta font. Coca-Cola, which owns a host of different soft drink brands around the world, said Lilt would no longer be sold under its current branding from 14 February, while Fanta Pineapple & Grapefruit bottles and cans were gradually rolled out across the UK. "Our main priority with this announcement is to reassure Lilt's loyal fan base that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love," Fanta brand manager Charlotte Walsham said. The firm told the BBC that the reason behind the rebrand was to make Lilt "Fit in" with the Fanta family.
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