Mar 29, 2023
Adidas says Black Lives Matter design violates its three-stripe trademark
Adidas has asked the US Trademark Office to reject an application for a Black Lives Matter trademark featuring three parallel stripes. The Black Lives Matter Global Network Foundation design would create confusion with its own famous three-stripe mark, the sportswear giant said. Black Lives Matter Global Network Foundation is the most prominent entity in the decentralised BLM movement. In a notice of opposition submitted to the trademark office, Adidas said the proposed design "Incorporates three stripes in a manner that is confusingly similar to the Three-Stripe Mark in appearance and overall commercial impression". Black Lives Matter Global Network Foundation and Adidas did not immediately respond to a BBC request for comment.
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