Adidas generates millions from Yeezys after Kanye West split

Adidas generated millions from its first "Drop" of Yeezy trainers after ending the collaboration with rapper and fashion designer Kanye West. Adidas boss Bjorn Gulden said the firm will "Continue to carefully sell off more of the existing Yeezy inventory" in its latest financial update. Adidas also set aside €110m for charitable donations to the likes of the Foundation to Combat Anti-Semitism and the Anti-Defamation League - a move it had announced previously in the wake of Kanye West's remarks online. In May, Adidas said it had about €1.2bn worth of Yeezy shoes sitting in storage after the highly-profitable partnership came to an end. Despite Mr Gulden's efforts to turn the chaotic situation around, Adidas is being sued by investors who claim the firm knew about Kanye West's problematic behaviour years before it ended their partnership.

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