Aug 30, 2023
Lego sees profits fall as pandemic boost fades
Toymaker Lego saw profits fall in the first half of the year as the bumper sales growth seen during the pandemic starts to fade. Lego opened 58 stores in the first half of the year in China, as the world's second largest economy began its big reopening as covid-related restrictions were lifted across the country. Despite the fall, Lego remains the world's leading toymaker. The unlisted company, still wholly owned by the Christiansen family, recovered by focusing on franchises and films in particular Lego Batman, Harry Potter and Ninjago. The products were helped by the success of the Lego movies and theme parks across the world.
Related companies
Make a complaint about Lego by viewing their customer service contacts.
