Sep 17, 2023
Shein in talks to buy Missguided from Mike Ashley's Frasers Group
Mike Ashley's Frasers Group is in talks to sell its Missguided clothing brand to online fashion giant Shein, the BBC understands. Frasers Group bought Missguided for £20m last year after the online fashion retailer collapsed into administration. Both Frasers Group and Shein have been contacted for comment. According to Sky, a deal is likely to see Shein buy Missguided's brand and other intellectual property, while the head office is retained by Frasers. There has been speculation that Shein will seek to list its shares in the US. However, in May a group of US lawmakers called for Shein to be investigated over claims that people from China's mostly Muslim Uyghur population were use as forced labour to make some of the clothes it sells.
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