Nov 2, 2023
Sainsbury's gains ground in battle with Aldi and Lidl
Sainsbury's has said customers are starting to switch back from discounters Aldi and Lidl. As cost of living pressures squeeze shoppers, they have been turning to Aldi and Lidl as they hunt for bargains. Sainsbury's said it had not gained more of an overall share of the market, but it did claim that it was the only big supermarket to be winning back customers and gaining spend from Aldi and Lidl. Sainsbury's has been running an "Aldi price match" campaign as part of its battle. Aldi said: "Shoppers know that the only place to get Aldi prices is at Aldi."That's why we've been confirmed as the UK's cheapest supermarket for 16 consecutive months, growing our market share and attracting around one million new customers.
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