Dec 7, 2023
McDonald’s unveils US CosMc's trial and global expansion
McDonald's has announced the details of its new restaurant idea, CosMc's, which would operate in the same market segment as Starbucks. The fast-food giant also plans to open about 10,000 McDonald's restaurants globally by 2027, with many of those in China. The latest expansion includes 900 new restaurants in the US, 1,900 in international markets where it operates its own restaurants, and 7,000 in its international licensed markets. More than half of the 7,000 additions will be in China, which is McDonald's second-largest market. The firm's chief executive Chris Kempczinski has said China could eventually become McDonald's largest market.
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