Starbucks blames 'misrepresentation' after Israel Gaza protests

The message from boss Laxman Narasimhan comes as the coffee giant grapples with protests and boycott campaigns on social media tied to the Israel-Gaza war and a union fight in the US. Reports of slower sales have also hit its share price. Starbucks was vaulted into debates over the Middle East when the union working to organise baristas in the US posted a message on social media expressing "Solidarity" with Palestine, shortly after the 7 October attack by Hamas. Starbucks said it disagreed with the union's statement. The issue has been mixed with an already bitter union fight in the US. In late November, the Starbucks Workers United union, which represents staff at about 350 of the company's roughly 10,000 stores in the US, staged a walkout. Michelle Eisen, a Starbucks Worker United leader, said the company was still retaliating against pro-union workers.

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