Jan 15, 2024
Baby milk: Asda and Tesco cut price of Aptamil formula
Asda and Tesco have joined Iceland in cutting the cost of Aptamil baby formula. It comes after manufacturer Danone cut the price it charges retailers for the majority of its baby milk range by 7%. Asda said from Monday its customers would also be able to pay for formula using rewards scheme vouchers for the first time. The Competition and Markets Authority said prices for baby formula milk had risen by a quarter in two years. Kris Comerford, Asda's chief commercial officer, said the supermarket understood that baby formula was a "Vital necessity" for many. New parents could make significant savings of £500 in the first year of a baby's life on formula milk products by shopping around, the CMA added.
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