Amazon Prime ads help tech giant drive profits

Adverts shown during Amazon Prime shows and films have helped the tech giant to beat forecasts for sales and profit. One of these is online television and film streaming, which comes as an additional benefit of being an Amazon Prime member alongside faster delivery. Adverts in shows and films became the default option for Amazon Prime members in a range of countries, including the US and the UK, in January and February with members needing to pay a fee to turn the adverts off. "Tens of thousands of organisations worldwide are using Amazon Bedrock," Amazon said. Fallout: Can post-apocalypse show turn Amazon Prime viewers into gamers?

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