May 16, 2024
Backlash as Morrisons trials sale of New Zealand lamb
Morrisons has received backlash from angry farmers as it trials the sale of New Zealand lamb instead of 100% British lamb in 39 of its stores. "The blunt commercial reality is that New Zealand lamb is cheaper to source", it said in a statement, adding that its butchers' counters will still sell British lamb. The National Farmers Union said it was "Disappointing" at a time the British livestock industry was under pressure and that New Zealand lamb is "Produced to potentially lower standards". Morrisons said the trial follows an "Extensive exercise" listening to customers who "Were very clear" that they wanted the supermarket "To sell lamb at a more accessible price all year round". Mr Barton said that the "Unprecedented wet weather" was an "Enormous challenge" for British farmers, urging Morrisons to stick to its 100% British lamb commitment.
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