May 9, 2024
Disney and Warner to bundle streaming services
Walt Disney and Warner Bros Discovery say they will start to offer a bundle of the Disney+, Hulu and Max streaming services to customers in the US this summer. The move comes as Disney and Warner Bros face competition from rivals, including Netflix and Amazon Prime Video. "This new offering... will help drive incremental subscribers and much stronger retention," Warner Bros Discovery executive JB Perrette said in a statement. As audiences move away from traditional TV, companies like Disney and Warner Bros are under pressure to attract more subscribers to their streaming services. In February, Walt Disney's ESPN, Fox Corp and Warner Bros Discovery announced a new sports streaming platform to be launched in the autumn.
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