May 7, 2024
Disney bets on sequels and password crackdown
Disney is banking on a password crackdown and spate of sequels as it pushes to make its streaming business profitable. Disney told investors that a planned password crackdown, which will start in some countries this summer and roll out globally in September, should help drive subscriber sign-ups in the months ahead. It is also hoping a number of sequels bring fans to the box office. Disney has follow-ups to its Moana and Inside Out movies as well as sequels for Planet of the Apes and Deadpool. Chief executive Bob Iger, who Disney brought out of retirement in 2022 to boost profits and investor confidence, admitted that the company was "Swinging back a bit to lean on sequels" after a period in which some of its new films flopped. "It's extremely rare in streaming to hear the word 'profitable' but Disney finally achieved it, kind of," said Mike Proulx, research director at Forrester.
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