Jul 30, 2024
Bella Hadid shocked and upset over Adidas campaign
US model Bella Hadid has spoken out after starring in an Adidas campaign which was criticised for what the brand called "Unintentional" connections to the 1972 Munich Olympics. Hadid, who is half Palestinian, said: "I am shocked, I am upset, and I am disappointed in the lack of sensitivity that went into this campaign." Adidas subsequently apologised and said it would "Revise" its campaign, confirming to AFP that Hadid had been removed from it. She continued: "I am shocked, I am upset, and I am disappointed in the lack of sensitivity that went into this campaign. Had I been made aware, from the bottom of my heart, I would never have participated."My team should have known, Adidas should have known and I should have done more research so that I too would have known and understood, and spoken up. The campaign released earlier this month saw Hadid holding a floral bouquet for the relaunch of the trainer which originally debuted in 1972, the same year as the Munich Olympics.
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