Samsung becomes first tech giant to launch a smart ring

Samsung is hoping to lure fitness and health-tracking technology lovers with its newest wearable device - the Galaxy Ring. "For most consumers, the smart ring from Samsung will be the first contact they will have in the smart ring, and that top of mind awareness makes a huge difference in the long-term," says Francisco Jeronimo, analyst for market research firm IDC. James Kitto, vice president and head of Samsung's mobile division in the UK & Ireland, heralded the ring's launch as a "Huge moment" for the company. Smart rings can track health indicators such as your heart rate, sleep and menstrual cycle. Mr Kitto described Samsung's Galaxy Ring as its "Smallest and most discrete product yet, offering accurate 24/7 health, wellness and sleep tracking." "Less intrusive" smart rings can provide a convenient, comfortable and stylish alternative for those who do not want to wear a bulky smart watch, particularly overnight to track their sleep patterns, says Mr Jeronimo.

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