Aug 6, 2024
Elon Musk sues Unilever and Mars over X 'boycott'
It accuses the food giants Unilever and Mars, private healthcare company CVS Health, and renewable energy firm Orsted - along with a trade association called the World Federation of Advertisers - of depriving it of "Billions of dollars" in advertising revenue. The lawsuit relates to the period in 2022 just after Mr Musk bought X, then known as Twitter, when advertising revenue dived. Advertising revenue at X slumped by more than half in the year after Mr Musk bought the firm as advertisers avoided the platform. Even if the case succeeds, the social media site cannot force companies to buy advertising space on the platform. X is seeking unspecified damages and a court order against any continued efforts to conspire to withhold advertising spending.
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